Johannes Ernst

The world we have -- in social media, and more broadly in tech -- vs the world we want.

Does this look about right?

I've been doing some thinking about what the right metrics are for organizations (e.g public service broadcasters, or universities) on social media. Usually they are looking at things like follower count, or number of engagements with posts.

But if you have a choice of attracting an extra 100 followers, all of whom are trolls, and they have left 100 non-constructive comments, are you now better off or worse?